From the Midlands to the Coast — Ready to Sell?
Thinking about selling? Get a free, no-obligation estimate of your home's value, plus a clear plan to prep, price, and market it for top dollar.
Why use the Brazell Signature Team to represent you?
Experienced: Decades of combined local experience pricing, marketing, and closing homes across the Midlands — from first-time sellers to luxury and new construction.
Connected: Full-time agents in the local real estate community with a vast network of buyers, agents, and partners. Your home gets in front of the right people, fast.
Service with Results: Step-by-step assistance helping you sell your property for the highest possible price and under the best terms.
Knowledgeable: Expert area knowledge. Local resident REALTORS® who live and work in Lexington, Columbia, and the surrounding communities.
Getting Started
The first time we meet, we'll discuss your selling objectives. This is a good time to ask questions, and we'll give you an idea of what to expect during the selling process. We'll discuss preliminary ideas for pricing and house preparations, and provide you with a complete Comparative Market Analysis (CMA) for your property.
As we walk through your property, we'll discuss minor repairs, curb-appeal tips, staging, and making your home feel welcoming to potential buyers. If staging is necessary, we'll share options based on your property.
Determining List Price
Pricing your home competitively from the start will create more activity among brokers and buyers and lead to a more successful sale.
Establishing the value and list price for your property involves researching and comparing similar properties and weighing factors including location, condition, amenities, and market conditions. We'll arrive at a competitive price aimed at generating strong buyer activity.
Marketing Your Home
Understanding where buyers come from allows us to market your property competitively. Creating excitement in the marketplace through consistent, aggressive marketing — integrating online and offline efforts — is key to a successful sale.
Our maximum-exposure marketing plan includes comprehensive internet marketing through our site, Realtor.com, Zillow.com, and dozens of others; professional photography and video; targeted social media campaigns; email to our buyer database; public open houses and broker tours; premium yard signage and print; and our active buyer-agent network. We remain in constant communication with you and give you progress reports on showings and all activity.
Processing the Sale & Closing
The complexities of processing the transactional documents will be made very easy for you through our continuous guidance and communication. We review all offers and the terms of each offer with you and negotiate on your behalf so that you obtain the highest possible price for your home while limiting your exposure and protecting your best interests.
Once your home is in escrow, we prepare all seller-required disclosures and reports, coordinate the inspection and appraisal, manage every deadline, and carry the sale through to a smooth closing — and we're here for you afterward, too.